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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Higher-ups want us to do more with less (efficiency). Most of what manufacturers demand is internal.) Here’s why.

Marketing 125
Marketing Manufacturing Pop-Up Conversion 125
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15 cutting-edge tools every B2B marketer should know

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” And it supports the data needs of the entire firm, from manufacturing to finance. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

Marketing 90
Marketing eCommerce Pop-Up Communications 90
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