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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. What is Geofencing?

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User Engagement Metrics in AR Advertising

The Ad Tech Blog

Advancements in AI and machine learning have significantly influenced the development of AR technology. These technologies enable more sophisticated, real-time interactions between the digital and physical worlds, which are crucial for creating engaging and responsive AR advertisements. What are the benefits of AR advertising?

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 3) WordStream Advisor.

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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Local, toll-free and vanity numbers available.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like. Metrics like post-click conversion rate and acquired user lifetime value thus become what is tracked, as opposed to only raw installs.

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What Is Programmatic SEO?

Single Grain

Using a combination of AI (Artificial Intelligence) and Machine Learning (ML), these algorithms ensure that users find the most relevant and high-quality information when they conduct a search. You can probably already imagine what a difference that could make to your conversion rates.

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Best Metaverse Marketing Agency: Top 10 Choices for 2022

Single Grain

They offer conversion rate optimization services like CRO audit, website personalization, split testing, and qualitative customer surveys to enable your business to understand your target audience and get the maximum value from your marketing spend.

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