Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Ad Ops Hero

MARCH 25, 2023

Adding event tags to impressions & clicks, other platforms can keep track of data. This is a Google-accredited solution that measures web display and video impressions in real-time and impression-by-impression. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Martech

MARCH 27, 2023

Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Get MarTech! appeared first on MarTech. In your inbox.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

DECEMBER 6, 2019

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. Only 10% of the best email marketers can achieve a newsletter sign-up rate that matches the performance of web push.

Marketing 145

Marketing SEO Conversion Audience 145