Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Connected TV.

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Marketing Cookies Geo targeting First-Party Cookies 123

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. We spoke with a number of interested parties, including the IAB Tech Lab, some of them on background, to figure out the lay of the land.

Cookies 119

Cookies GDPR Click Through Rate Advertising 119

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Browsers that are already tough on cookies command a significant market share. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies 111

First-Party Cookies Cookies Retargeting A/B Testing 111

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. Now let’s go a level deeper.

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Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

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Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 16, 2023

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Types of Display Ads When creating display web advertising, several different ad types can be used, each with its own benefits to your marketing efforts.

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Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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Marketing First-Party Cookies SEO Cookies 126