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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

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Marketing Search Advertising Brand Awareness Video Ads 52
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Google Ads have an average conversion rate of 4.40%. Unlike traditional search paid advertising, Google Shopping ads are visual.

Brand Awareness 52
Brand Awareness Advertising Retargeting Pop-Up 52
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