Media Buy Case Study: How to be profitable with a $250 budget on any product.
Lemonads
JUNE 15, 2020
Access to different types of advertising inventories: display, native , RTB. Prices that allow us to envisage large volumes for our tests. The other major point was that we had to choose offers with a high conversion rate. To do this we set up objective criteria (average CPL offered, type of game, etc.)
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