What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
Conversion Rates The conversion rate measures the number of users who completed the action you were looking for versus the number of people who viewed your content. CPL Cost-per-lead or CPL is another marketing KPI that’s similar to CPA and CAC, but it deals specifically with leads rather than sales or conversions.
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