Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
Here publishers are paid based on views and not based on clicks or conversions. For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad.
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