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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

Here publishers are paid based on views and not based on clicks or conversions. For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad.

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33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

What Are the Key Elements of High-Performing Display Ads? So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate? 4 Display Ad Example: Santander Santander used the ad space well without overcrowding it. The ad previews two different listed apartments.

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