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When Should You Use Pre-Landers to Boost Conversion Rates?

Lemonads

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel.

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

Finance and operations : Insights into metrics like conversion rates and customer acquisition costs refine financial forecasting, guiding strategic budget allocation and inventory management based on predictive demand models. Martech’s influence needs to extend beyond marketing.

MarTech 88
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Dynamic Feed Success! 37% Conversion Rate!

InMobi

With rich features touting a very attractive ad, targeted placement (in games, travel and finance properties), and strategic and well-implemented great calls to action, the Bloomberg ad resulted in a 37% install rate. That means more than 1 in every 3 persons who clicked on the ad, downloaded the app!

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Invoca Announces New Capabilities to Help Brands Drive Customer Acquisition and Retention in a Challenging Economy

Martech Series

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. “Do Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said.

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How to Ace Your Back-to-School Campaigns This Year

Basis

For one, people are financing their back-to-school purchases in new ways: An increasing number are opting to use “buy now, pay later” plans, or to purchase on high interest credit cards. Just how is this economic uncertainty shifting consumer habits?

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” To amplify our outreach campaigns, we’ve created custom landing pages that resonate with specific industries, resulting in a 6-8% lead conversion rate increase. Move into verticals.

Marketing 119