Demand Generation Funnel: 10 Metrics & KPIs to Measure Success
MNTN
JULY 12, 2022
A robust blog is often a good place to start. Popular demand generation KPIs include funnel conversion rates, customer lifetime value, cost per lead, cost per acquisition, and average deal size. Cost Per Lead (CPL). To calculate CPL, divide the amount you spend on marketing by the number of leads generated.
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