Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. It’s a simple yet powerful approach where everyone wins.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

OCTOBER 3, 2022

The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. “As Unified ID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. While cookies are going away, IP targeting is here to stay. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 78

Viewability Conversion Rate Impressions Conversion 78

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. Third-party cookie depreciation. For now, much of that data is collected via third-party cookies.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Ad Ops Hero

MARCH 25, 2023

Adding event tags to impressions & clicks, other platforms can keep track of data. This is a Google-accredited solution that measures web display and video impressions in real-time and impression-by-impression. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions.

Impressions 52

Impressions Conversion Rich Media Ad Server 52