Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. Register and watch The MarTech Conference here. Get MarTech!

Retargeting 111

Retargeting Control Group MarTech Food 111

Martech

JANUARY 3, 2023

First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. Plan ROI measurement from the beginning, including control group management. Get MarTech! Activating first-party audiences in media is the most direct path to value for CPGs. Processing.

ROI 103

ROI Control Group Audience Cookies 103

Martech

APRIL 17, 2025

Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences. But what if this approach has the exact opposite effect? Consider the following: Branded search. Performance Max campaigns in Google.

Retargeting 101

Retargeting Non-Profit ROI Conversion 101