Playwire

JUNE 23, 2025

Key Points Playwire's machine learning bid shaping algorithm delivered a 12% increase in RPS for publishers over standard bidding: Sites using bid shaping saw a 21% increase in Revenue Per Session in the experimental time period, while sites in the control group saw only a 9% improvement in RPS.

Machine Learning 52

Machine Learning Control Group Header Bidding Marketing 52

Single Grain

JUNE 16, 2025

Modern contextual targeting leverages sophisticated natural language processing and machine learning to understand content themes, emotional tone, and audience intent. Second, predictive modeling uses machine learning to identify high-value prospects and optimize retargeting efforts.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

APRIL 12, 2025

use machine learning to optimize personalization and targeting. Machine Learning Personalization Tools like Karrot.ai Machine learning attribution : Apply AI to uncover complex attribution patterns. Controlled experiments : Use test and control groups to measure incremental impact.

Machine Learning 52

Machine Learning Control Group Conversion Conversion Rate 52

Single Grain

APRIL 27, 2025

AI and machine learning tools can identify patterns and optimization opportunities humans might miss. Predictive Audience Building Leverage AI and machine learning to identify patterns in your customer data. Control groups : Maintain proper control groups for accurate measurement.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

JULY 6, 2025

Unlike static outdoor ads, programmatic DOOH B2B campaigns utilize machine learning to execute real-time bidding, audience intelligence, and contextual triggers, serving the right message to business professionals at the best moment. This mid-funnel metric proves creative resonance before leads enter your CRM.

ROI 52

ROI Audience Impressions Demand Side Platform 52

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. Advertisers can create their displays and text, run it through AI, and machine learning will make necessary changes to fit their audience.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech Series

SEPTEMBER 12, 2022

The question we all face as we use today’s artificial intelligence and machine learning technology to have personal connections with the customer is this: “Can the new technologies really mimic the great salesperson? They shop online and in person. website pop-up, real-time transaction message, mobile push notification).

Marketing 98

Marketing Communications Retail Pop-Up 98