Single Grain

JUNE 16, 2025

After comparing exposed and control groups, marketers can isolate the true impact of retargeting campaigns without relying on individual user tracking. Advanced measurement frameworks also incorporate: Cohort analysis: Tracking user groups over time to understand long-term value. Testing in increments is another tactic.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

JUNE 13, 2023

Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group. native advertising will make up 59.7% of all display advertising.

Advertising 102

Advertising Click Through Rate Display Advertising Video Ads 102

Single Grain

APRIL 27, 2025

Pathmatics : Gain insights into competitors’ display advertising strategies and spend. Control groups : Maintain proper control groups for accurate measurement. Facebook Ad Library : Review competitors’ creative approaches and messaging on social media. e-commerce: 4- 5x, SaaS: 3- 4x).

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52