PubMatic

MAY 5, 2025

Prove Real Impact with Ghost Bidding When budgets tighten, every impression must prove its worth. Ghost bidding brings the rigor of randomized control trials to digital marketing, enabling accurate causal measurement without added costs. This means you can make a convincing case for every dollar spent.

ROI 59

ROI Control Group Viewability CPM 59

Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. While this would mean an increase of CPM/revenue in the auction where the winning bid is above the price floor and the second winning bid is below it, price floors also serve as a barrier.

Ad Exchange 98

Ad Exchange CPM Impressions Header Bidding 98

Single Grain

APRIL 27, 2025

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. First impressions are 94% design related.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52