Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn.

Advertising 69

Advertising Marketing Fashion Agency 69

Digital Remedy

JANUARY 27, 2023

In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened. Incrementality is really there to identify the causal event of a conversion, and it’s allowing businesses to properly allocate their budget and reduce wasted ad spend.

CPA 52

CPA Control Group Conversion Rate Conversion 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JULY 5, 2022

Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen? A 50% open rate might be fantastic, but if you didn’t make your goal for sales, revenue, downloads or other conversions, you can’t consider your campaign a success.

Marketing 121

Marketing Conversion Control Group Shipping 121

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. In fact… A storytelling ad can increase conversions by 30%.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice. 3) Google Ads.

SEO 104

SEO A/B Testing Click Through Rate Banner 104