Single Grain

JUNE 16, 2025

The Protected Audience API categorizes users based on their browsing behavior and utilizes on-device auctions to select ads, with some implementations achieving an 18% increase in conversion rates compared to traditional cookie-based methods. Synthetic control groups: Creating statistical control groups for more accurate testing.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102