article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group. native advertising will make up 59.7% of all display advertising.

article thumbnail

11 Native Advertising Trends that You Can’t Ignore

Single Grain

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.