Media Buy Case Study: How to be profitable with a $250 budget on any product.
Lemonads
JUNE 15, 2020
With accessible CPLs and landings pages designed for conversion, this vertical offered real development potential. To do this we set up objective criteria (average CPL offered, type of game, etc.) Bidding methods : CPM, CPC, CPA Target are tested. In addition to these differences in spending, there were also differences in ROI.
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