Martech

JANUARY 12, 2022

Equip your team for great conversations. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. Produce conversations of value. “If

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech

JANUARY 20, 2022

That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Another critical gap when it comes to deploying journeys in the market is preparing yourself to have a conversation with IT about what some of the sources of those events are,” said Hannigan.

MarTech 118

MarTech Machine Learning Communications Marketing 118

Single Grain

MAY 1, 2023

Strategies: Sponsored Products and Product Listing Optimizations The advertising team created an ad strategy consisting of sponsored product ads and optimizing their product listings to make them one of the top sellers. Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. 246 hours in three months.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. They publish high-performing SEO-driven content, and each blog post is optimized for conversions.

Marketing 106

Marketing SEO Banner Audience 106