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B2B Advertising: the only guide you need

illumin

Email Marketing Email remains a powerful tool for B2B advertising. It enables direct communication with potential and existing clients. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics.

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B2B Advertising: the only guide you need

illumin

Email Marketing Email remains a powerful tool for B2B advertising. It enables direct communication with potential and existing clients. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

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How to Build Personalized Ads at Scale for B2B Marketing

Single Grain

Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. are at the forefront of this revolution, enabling marketers to transform standard LinkedIn ads into 1-1 personalized and dynamic experiences that drive significantly higher conversion rates. Here are a few ways to do this.

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. The Server-Side Tracking Revolution Server-side tracking is the answer to replace browser-based data collection with direct, server-to-server communication.

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11 Best Account-Based Personalization Engines for 2025 (Expert Analysis)

Single Grain

Terminus – Best for Multi-Channel Orchestration Terminus provides comprehensive multi-channel ABM capabilities with strong email, display advertising, and direct mail integration. Best For: Organizations prioritizing early account identification and predictive insights.

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How to Generate LinkedIn ABM Lookalike Audiences with AI

Single Grain

Traditional vs. AI-Powered LinkedIn Targeting Comparison Approach Data Points Used Adaptation Speed Average Conversion Rate Setup Time Manual Targeting 5-10 (Job title, company size, industry) Quarterly manual updates 2.3% 4-6 hours AI Predictive Audiences 8,000+ (Behavioral, engagement, network) Real-time algorithmic updates 4.4%