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B2B Advertising: the only guide you need

illumin

Email Marketing Email remains a powerful tool for B2B advertising. It enables direct communication with potential and existing clients. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics.

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B2B Advertising: the only guide you need

illumin

Email Marketing Email remains a powerful tool for B2B advertising. It enables direct communication with potential and existing clients. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

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How to Build Personalized Ads at Scale for B2B Marketing

Single Grain

Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. are at the forefront of this revolution, enabling marketers to transform standard LinkedIn ads into 1-1 personalized and dynamic experiences that drive significantly higher conversion rates. Here are a few ways to do this.

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. The Server-Side Tracking Revolution Server-side tracking is the answer to replace browser-based data collection with direct, server-to-server communication.

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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Website personalization: Talk about the arrival of one-to-one marketing communications. A new secret weapon for lead qualification, too.

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6 Proven Advertising Strategies for Online Success

Single Grain

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.