InMobi

OCTOBER 9, 2018

But, when a campaign tracks success using performance metrics like ad click through rates, the ad network needs to determine which ad will likely be clicked on and engaged with by the end user, and then use that prediction to determine payout rates and ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 14, 2023

Their machine learning model continues to learn regularly and “provides up-to-date creatives with a sole purpose: conversion.” The power of Optimove lies in its advanced AI algorithms that leverage machine learning techniques to identify patterns and trends within the data.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

MAY 17, 2023

Work With Us 5) Louis Vuitton Louis Vuitton put out their “Spirit of Travel” campaign, which contained a string of luxury fashion ads and showcased the brand’s values through a journey through the Palm Springs desert in California. It’s a clever method to show people the beauty that they can unlock by trying the perfume.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. How Machine Learning Is Transforming Content Marketing. Home decor.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. How Machine Learning Is Transforming Content Marketing. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145