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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There are several ways in which you can market your business using mobile advertising.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

5) It’s More Effective than Other Ad Types There’s a lot of data to support the effectiveness of the native advertising game. For example: Native ads generate more click-through rates than display advertising. This survey shows that these ads are more shareable than other display advertising types.