article thumbnail

Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. As users see more relevant ads, click-through rates improve, leading to a better ROI. Click here to download! First-party cookies.

article thumbnail

Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Collecting data is usually done with the help of a data management platform (DMP). These platforms collect, store, and manage first-, second-, and third-party user information.