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Why we care about adtech: The complete guide

Martech

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Click here to download!

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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Collecting data is usually done with the help of a data management platform (DMP). These platforms collect, store, and manage first-, second-, and third-party user information.