Remove Click Through Rate Remove CPM Remove eCommerce
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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

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Amazon widens access to video generator as AI ad tools gain traction

Marketing Dive

Amazon says that sponsored brand campaigns featuring video see a 30% higher click-through rate, on average, than those without. “What surprised us is that were actually seeing a fair number of mid- and even larger-size brands embracing the tool,” said Richman.

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Uber Advertising brings Ride Offers to international markets

Marketing Dive

The brewer observed positive results across several of its brands’ key performance indicators, including view time and click-through rates. Ride Offers is an ad product available through Uber Advertising’s Journey Ads solution, which launched in 2022. billion in annual revenue, a growth rate of over 60% year on year.

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Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics

AdExchanger

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM.

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AdExplainer: The Rise Of Ecommerce Ad Metrics

AdExchanger

Ecommerce isn’t just a new category for online advertising. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. It’s changing how online advertising works.

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What Is CPM for Publishers?

SODP

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Specifically, we found that the age group 24-30 had the highest click-through rates, so it’s worth trying if that’s your target audience. The Rise in AI, Automation & AR. How You Can Execute This.