Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics.

Conversion Rate 74

Conversion Rate CPA Click Through Rate Conversion 74

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? appeared first on MarTech. In your inbox.

Machine Learning 121

Machine Learning Click Through Rate Conversion Conversion Rate 121

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Third-party cookie depreciation. For now, much of that data is collected via third-party cookies. Imperva ) 14%: Average clicks from fake sources in each paid search campaign. Get MarTech! Processing.

Advertising 108

Advertising Marketing Ad Exchange Retail 108