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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

70%+ of users find online ads untrustworthy, due to scams like clickbait. North America (55%) saw the most malicious ads, with lower rates in Europe and APAC. Clickbait (31%), tech support (23%), and financial scams (22%) peaked in Q4. Mobile had 56% of malicious ads , with redirects being more successful on phones.