Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Single Grain

FEBRUARY 17, 2020

The format intrigued P&G, who had seen in research that women preferred to be entertained while they performed housework, and soon they launched the radio soap opera Ma Perkins (sponsored by Oxydol, naturally), which enjoyed a run of more than 27 years. Visitors converted at a 95% higher rate than other on-site content.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article. The Conclusion and CTA. Site Structure.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111