Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

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Pharmaceuticals Healthcare Media Brand Lift 75

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies.

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Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. The post 2024 Trends for Healthcare and Pharmaceutical Marketers appeared first on Basis Technologies.

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Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. GroupM says this will help provide clients with more refined, data-driven media planning.

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Ad Tech Media Brand Lift Audience 52

VideoWeek

JUNE 13, 2025

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

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