How to balance ROAS, brand safety and suitability in social media advertising
Martech
SEPTEMBER 27, 2024
Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology. Third-party verification partners like IAS utilize machine learning to analyze large volumes of content in real-time, making quick decisions about ad placements that meet safety and suitability standards.
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