InMobi
NOVEMBER 18, 2020
For one, 62% of Americans said they will be browsing and buying through mobile this holiday season. And, nearly half said they'd be buying more from mobile compared to last year. In addition, 53% said they discover new products through mobile ads. Yet again, this is where mobile data can be applied.
Digiday
DECEMBER 11, 2022
Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Mobile ad spend will hit $362 billion in 2023 , according to Data.ai. Antoinette Siu.
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Digiday
DECEMBER 11, 2022
Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Mobile ad spend will hit $362 billion in 2023 , according to Data.ai. Antoinette Siu.
Martech Series
NOVEMBER 30, 2022
With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.
Single Grain
NOVEMBER 15, 2019
After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” Let’s put that into practice and say your aim is to attract more customers to your kitchen store through Facebook mobile ads.
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