Brand Lift, Demand Side Platform and Pharmaceuticals

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Brand Lift

Demand Side Platform

Pharmaceuticals

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. . GroupM says this will help provide clients with more refined, data-driven media planning.

Ad Tech

Ad Tech Media Brand Lift Audience

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

JUNE 13, 2025

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

Media

Media Pharmaceuticals Ad Tech Retail

AdTech Trends

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

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