Brand Lift Demand Side Platform Marketing Viewability 
InMobi
JULY 8, 2021
Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. And in Android-first markets like India and Indonesia, the total numbers are even greater. For opted-out iOS inventory, focus on contextual targeting.
Basis
MARCH 7, 2023
And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.
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