Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends
Single Grain
JULY 18, 2023
A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 1) Audience The first pillar of programmatic advertising is the audience.
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