Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. A retail media network (RMN) is essentially an advertising technology (AdTech) platform that’s owned and/or operated by a retailer. What’s the Difference Between Retail Media, Commerce Media and Ecommerce?

Retail 59

Retail Media eCommerce Audience 59

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. 33% of marketers turn to paid advertising to boost their brand awareness.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Kevel

MARCH 23, 2022

Targeting: Google’s search ad product accounts for the majority of their ad revenue - and for good reason. Someone searching for “where to buy yoga pants” is showing high purchasing intent; a brand like Lululemon would pay generously to be the first result. They are the 13th most visited global site, and the #1 eCommerce site.

Banner 52

Banner Audience Video Ads Brand Awareness 52