Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Automatad Inc.

NOVEMBER 23, 2023

Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content. Advertisers can choose ad space according to budget, granular targeting metrics, and frequency cap. From there, ad exchange makes the impressions available to the potential buyers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

JULY 27, 2021

of Facebook users access the platform on a mobile device, spending excessive time on desktop ads is often a waste of time: Before reading our article about Facebook trends, Samer split his time between creating desktop and mobile ad sizes. After all, it takes the same amount of time to create a mobile ad for 98.3%

eCommerce 52

eCommerce CPM ROI Video Ads 52