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Performance Marketing Best Practices

Martech Series

NOVEMBER 11, 2022

There are a few key benefits brands can gain from implementing a performance marketing plan. First, you’re likely to see an increase in general brand awareness, as no campaign is truly 100% performance or 100% brand, there is always a crossover. How You Can Measure Against Performance Marketing.

CPL 88
CPL Marketing CPA Affiliates 88
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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. It can work, but not in a vacuum.” We are the DSP for lead gen.”

CPL 94
CPL Healthcare MarTech Finance 94
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