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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. I just don’t know which half.”

Marketing 111
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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. message in response to AI and machine learning. Video content also has exceptional shareability.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Finance/Accounting. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate.

Marketing 103
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Best Content Marketing Agency: Top 8 Choices for 2022

Single Grain

A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. Ardent Growth helps build content marketing strategies to produce high-level content for B2B brands.

Agency 52
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12 Types of Interactive Content to Drive Better Engagement

Single Grain

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Number of leads. Return on ad spend. 2) CodinGame.

ROI 145
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2020: 70% of consumers say that they have shared a brand’s video. Constant engagement with followers.

Marketing 145