Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. And who can blame them? Words matter.

Conversion 108

Conversion SEO Brand Awareness eCommerce 108

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 116

SEO Conversion Rate ROI Conversion 116

Martech

AUGUST 10, 2023

Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times. Quality over quantity While posting frequently is beneficial for organic traffic and SEO, quality should never be sacrificed for quantity.

SEO 98

SEO Conversion Rate Audience Brand Awareness 98

Brid.tv

JUNE 5, 2023

Uscreen’s website builder comes with dozens of themes, templates, and a few SEO support tools. And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options. So, publishers have to request a demo and contact their sales team for additional inquiries.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Is location based marketing effective?

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

AUGUST 24, 2023

Massively increase your content marketing efforts with a fraction of the time and labor, reducing research, SEO and brainstorming time. Enhanced brand awareness. Reach new audiences who prefer different content formats, increasing your brand’s visibility. Increased traffic. It’s not content for the sake of content.

Marketing 98

Marketing Audience Brand Awareness SEO 98