Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services
Digiday
APRIL 26, 2023
To do that, brands and agencies consider a range of metrics, everything from watch time to impressions to click-through rates. Among the brands and agencies Digiday surveyed, watch time/view duration/average completion rate was the No. “In 2022, we were at 98% completion rates for our ads. [In
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