Lemonads

MAY 30, 2021

For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. ROAS is the same as return-on-investment (ROI) because both of these help you determine how profitable your ads and overall campaigns actually are. But, remember that the type of campaign also influences your KPIs.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Single Grain

SEPTEMBER 19, 2019

Budgets should be based on the profitability of marketing channels, not an arbitrary number set by the finance department. But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. They already have customers, so their marketing isn’t about brand awareness.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. It complements content marketing, driving traffic and maximizing ROI. This can help you develop competitive strategies.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator. 2) CodinGame.

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ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

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Marketing First-Party Cookies SEO Cookies 126