Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! and Canada found on LinkedIn. Driving results. In your inbox.

Brand Lift 65

Brand Lift Conversion Rate Retargeting Video Ads 65

Martech Series

JUNE 16, 2022

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies. Get MarTech! In your inbox.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Martech Series

AUGUST 5, 2022

Their smaller followings also make them more accessible, which allows brands to build stronger relationships with them. As a result, micro influencers can be extremely effective in promoting brand messages and increasing brand awareness. This makes them a more cost-effective option for brands.

Marketing 81

Marketing Audience Media Entertainment 81