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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us!

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Journey advertising: What is it and how it works- the ultimate guide

illumin

For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is a customer/consumer journey? What is journey advertising? What is journey marketing?

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2020 Trends: DOOH, OTT and CTV Advertising Go Mainstream

InMobi

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Defining DOOH, OTT and CTV Before we get into it, let’s make sure we’re on the same page. For starters, digital out of home (DOOH) refers to screens and devices found outside of the home or the office.

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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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TOP Programmatic Advertising Trends for 2023

Smart-Hub

After all, the impermanence of the world has recently reached the point where we do not know what will happen the next day or the next hour and whether it can turn our whole life upside down, as it has happened several times in recent years. For example, automated bid assignment allows automatic bidding for keywords and ad groups.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

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What is programmatic advertising and how to earn from it?

Smart-Hub

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? Example 2: you use the Google Ads platform to display your banner ads. Let’s look at some simple examples.