Remove blog fallacy-in-advertising
article thumbnail

Uncovering and Addressing Fallacies in Ad Campaigns

Smart-Hub

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase.

article thumbnail

Effectively Scaling Apps – The Myth of the Whale Busted

Ad Colony

From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. But now consider advertising, which most mobile games incorporate into their monetization model, together with IAP. Mobile whales are also a dangerous concept to buy into from a consumer perspective, too.

article thumbnail

Advertising to Baby Boomers: Entrepreneurs & Baby Boomers IV

Advertising to Baby Boomers

Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 21 November 2011. Entrepreneurs & Baby Boomers IV.