Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Automatad Inc.

NOVEMBER 8, 2023

Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. What Is Ad Exchange? The ad exchange is a popular programmatic medium in ad tech.

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InMobi

NOVEMBER 23, 2021

In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see. Top Three Trends from InMobi Exchange 1) User opt-in rates are better than original estimates Apple rolled out the iOS 14.5

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Monetize More

FEBRUARY 24, 2023

For more information on CPM, read our blog post about CPM vs. ECPM here: [link] Common misconceptions about RPM and CPMs RPM and CPM are the same thing : This is a common misconception among publishers and advertisers. RPM vs. CPM RPM CPM also known as Revenue Per Mile also known as Cost Per Mile RPM’s various modes: 1.

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Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. and you can show ads on your website using any adtech means such as ad networks, SSP, ad exchange, header bidding, and direct deals. One such way is AdSense arbitrage.

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Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. The most popular one, though, is through real-time bidding (RTB) auctions.

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Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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