Banner Performance Targeting Retargeting ROI 
MNTN
JANUARY 13, 2023
Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Return on Investment (ROI).
Clearcode
SEPTEMBER 11, 2023
With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The primary function of a DSP is to purchase ad inventory.
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