Basis

FEBRUARY 28, 2025

Erik Chellberg | VP, Social Media Investment TikTok Adds New Safety Resources for Safer Internet Day [:03] THE NEWS: In conjunction with Safer Internet Day, TikTok introduced a new Digital Safety and Privacy Guide to inform users about how to enhance their security and privacy in the app. Sign up for the Basis Scout newsletter.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Martech

JULY 18, 2025

Sources: Hootsuite , Data Reportal , Sprout Social Reasons for using X Entertainment is the main reason (81% of American users). To get news (65% of users), making it the top source of news among social media sites. To get news (65% of users), making it the top source of news among social media sites. per action.

Marketing 112

Marketing Conversion Pop-Up Audience 112

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. However, the GWI report also shows social usage has fallen and stabilised as we’ve moved through 2021.

Media 98

Media Advertising ROI Entertainment 98

Banner Flow

DECEMBER 7, 2016

Social advertising will continue to be huge, but only on the right networks. Spend on marketing through social media continues to rise by huge amounts each year. Contrast this with advertising on Facebook, where spend is increasing massively and brands are having real success, and it’s easy to see what the trend is for 2017.

Advertising 52

Advertising Social Advertising Click Through Rate Communications 52

Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. However, the GWI report also shows social usage has fallen and stabilised as we’ve moved through 2021.

Media 52

Media Advertising ROI Entertainment 52

Adtelligent

OCTOBER 6, 2021

To choose the right monetization strategy, one must be fully versed in the ad formats available through programmatic and lucrative for advertiser’s needs. Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. Social Ads. Display Ads. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52