Martech Series

JULY 22, 2022

Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. We have numerous forms of display ads to experience now with banners, text, animations, and square images to name a few. Display advertising has matured through different stages. StackAdapt.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). The inventory can be purchased in real time through a single-user interface. to just 1.2%.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

MARCH 23, 2023

Retail media advertising centers around a brand showing ads for its products or services on a retailer’s website. A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. The post 5 ways to optimize your ad campaigns in 2023 appeared first on MarTech.

A/B Testing 101

A/B Testing Conversion Audience ROI 101